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Contact Name: DAVE

Job Details: Paid Search Innovation Manager Date: Aug 29 2019

Job Reference: 4179
Job Category: Sales Jobs [ View All Sales Jobs Jobs ]
Company Type Recruiter
Employment type: Full Time, Contract
Salary: 80 USD / Contract
Degree: Masters
Experience: 3 years
Location: San Francisco, California, 94101
Job Skills: Paid Search Innovation Manager
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Job Description

Deeply analyze and understand current StubHub paid search performance and search marketing practices of key competitors in order to identify potential opportunities
Continuously generate ideas to improve StubHub’s paid search performance, including campaign strategy, keyword portfolio development, creative, landing page optimization and bidding
Collaborate with vendors and cross-functional StubHub stakeholders to develop and launch analytically-sound A/B and multivariate tests to pilot these ideas in an agile manner – including measuring impact, capturing customer learnings, refining successive tests, and scaling successes
Work with engineering to deliver new features and enhancements that bring search engine marketing innovations to market that improve StubHub’s performance or efficiency
Assist in defining the strategy for the channel and play an instrumental role in the execution of the strategy
As part of the paid search team, be accountable to driving aggressive global paid search growth and efficiency targets
Stay abreast of the latest innovations and offerings in search engine marketing and develop and independent perspective of the implications for StubHub
Help cultivate a culture of innovation within the search team, cross-functional partners and vendors, including agility, action orientation, a sense of possibility, and collaboration


4+ years of relevant digital marketing experience, with active / hands-on paid search optimization experience a plus
Exceptional analytical and problem-solving skills with previous experience structuring and performing complex analysis in the digital marketing space
Proven ability to lead cross-functional teams through influence and collaboration to achieve ambitious goals rapidly while strengthening relationships; experience leading agile teams a plus
Confident and facile communicator who can inspire team members and engage senior management effectively to remove roadblocks
Deep understanding of paid search optimization concepts across levers (e.g., bidding & keyword strategy, targeting, creative and landing page)
Familiarity with core performance marketing platforms, automated bidding tools and other marketing analytics tools, including any of: Google AdWords, Bing Ads, DoubleClick Suite, Adobe Analytics (fka Omniture) & broader Adobe Marketing Cloud, LiveRamp, SalesForce Marketing Cloud & Ad Studio
Working knowledge of SQL a plus
Passion for live events - sports/concert/entertainment enthusiast a plus

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