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Contact Name: DAVE

Job Details: Product Marketing Manager Date: Feb 13 2020

Job Reference: 3982
Job Category: IT Jobs [ View All IT Jobs Jobs ]
Company Type Recruiter
Employment type: Full Time
Degree: Tech School
Experience: 3 years
Location: Illinois City, Illinois, 61259
Job Skills: Product Marketing Manager
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Job Description

Advocate for the brand vision, strategy and positioning in the marketplace.
Develop comprehensive market strategies, including product positioning and competitive analysis.
Develop and implement marketing plans and calendars by brand, segment and channel.
Ability to prepare creative briefs and direct internal/external resources.
Proactively lead the concept and design of new products and/or packaging to meet changing demands of the market, increase market share and increase profitability.
Coordinate new product launches, line extensions, promotions, pricing, packaging, advertising, market research and analysis of customer trends.
Lead and direct various marketing communications projects, brand/product videos, merchandising and advertising (print, digital, etc.) to increase sales.
Work closely with Sales to develop and manage customer strategies.
Use financial data to make sound decisions that achieve key strategic initiatives.
Achieve company sales and profit objectives.
Establish and manage divisional products and marketing budget against plan.
Product management of Pet Specialty and Professional Pet Markets.
Mentor marketing team, develop their skill sets and create individual develop plans for each.
Performs other duties as assigned by supervisor.
Bachelor's Degree in Business or Marketing required; MBA preferred
5+ years of related experience in a CPG or related environment
Strong new product development and marketing experience required
Strong leadership, creative, problem-solving, presentation, planning and organizing skills
Proven ability to convert strategies into operational plans and tactical execution
Ability to manage multiple tasks and to set priorities according to business needs
Ability to take initiative and resolve complex marketing issues
Strong Computer/Microsoft skills
Experience with Social Media platforms

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